I discovered this hashtag technique that works on smaller accounts. So it’s perfect for new accounts to use and grow. But before anything else, you should convert your profile to a business profile so that you can gauge your account’s performance. 

Are Instagram Hashtags not working?

Are Instagram Hashtags not working?
Are Instagram Hashtags not working?

New accounts usually notice that despite using all 30 hashtags and even using big and small hashtags (like the gurus suggest), they get zero likes. Why is that?

PRO TIP: Never ever use big hashtags when your instagram profile is new 

The reason instagram hashtags are not working is probably because there are big tags in your selected list. You will never rank in these big hashtags with a new account. Because these are used by big celebrity accounts with whom you cannot hope to compete. That’s also the reason why those tags have so many public posts. People almost ALWAYS do what their favourite celebrity does – they use the same hashtags too. But the celeb’s posts will always rank higher than you in these hashtags.

Don’t use hashtags that have millions of public posts.

Instagram hashtags to get likes

Summary: All 30 hashtags that you choose for your profile should be relevant to your business niche and must not be above 50k public posts. After you have 500 followers you should use tags with 50k to 100k public posts. Keep increasing the number of the tag according to the number of your followers.

If you’re account has 15k followers then you should use tags which has public posts between 500 to 500k. Got it?

Small accounts rank in small hashtags while big accounts rank in big hashtags and medium once rank within medium tags. When you’re making a hashtag list for your new profile, search for tags related to your business post and pick the ones that have 10k to 50k public posts.


Instagram hashtags to get likes as a new account

Instagram hashtag for growth

To guarantee your ranking and growth on instagram, visit each one of the chosen tags by searching them up in the search bar and observe the top 5 ranking posts. Visit their profiles and see whether they are small accounts or big. If they have 10-5000 followers then that means you have a chance to get exposure as well. If the ranking profiles have followers above 5k, then this hashtag won’t do you any good. Trash it and find a new small hashtag that allows new and small accounts to rank.

A video explaining How to find instagram hashtags for growth

Instagram hashtags for growth technique in action

Take a look at the side by side comparison of two posts. One of them is not using this strategy.

The first image used the technique and got 11 new impressions and a like just from the hashtags. None of them are my followers.
The second image does not use this technique, and the impressions are less, and the account reach is 37% lower than the post that used this strategy.

So you can expect 37% more growth using this method!

Also, check this out! My profile is fairly new. As of now, I only have 7 followers, and yet I managed to grab top places in more than 5 hashtags. Now that’s how you guarantee your rankings!


One of the tags ranked my post as THE BEST in the hashtag and gave me the thumbnail as well!

You must have realized that this method can be time-consuming since you have to check every single tag one by one to see whether you can rank. 37% of growth is totally worth it, though.

Conclusion of are Instagram Hashtags not working?

Instagram hastags are working. You just need to know your place on instagram. There’s a HUGE discrimination between small accounts, big accounts, and rich accounts (accounts that throw cash at instagram in order to grow). Your small business can grow steadily by using small hashtags. When your profile grows, you can seek out big hashtags to compete in. Don’t use big trending hashtags like EVERYONE on the internet suggest – it simply doesn’t work on new accounts that want to grow fast organically. 

I urge you to give this method a try and analyze the performance in business insights. 

I am going to keep using that crappy tik tok Ai voice until I find actual confidence to speak in videos. Sorry.

Hi, I’m Team Best Digital Helper

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